BETTER CHOICES. BETTER WINE. BETTER CHOICES. BETTER WINE.
NEVER COMPROMISE QUALITY.
At Frei Brothers Reserve, we begin with growing the best grapes in the best regions and end with critically acclaimed wines. Our wines are made from premium grapes carefully grown in some of the best wine-growing regions in the world: Russian River Valley (Chardonnay, Sauvignon Blanc and Pinot Noir), Alexander Valley (Cabernet Sauvignon) and Dry Creek Valley (Merlot and Zinfandel). Our conscientious grape sourcing and farming efforts have been rewarded with exceptional wines that have received recent critical acclaim from wine publications such as Robert M. Parker Jr.'s The Wine Advocate.
PROTECT NATURAL RESOURCES.
We believe that better choices translate to better wine-today and for generations to come. We are farmers first, dedicated to sustainable farming and winemaking, which reflects exceptional quality and authentic flavors in our wines. Here are just a few of the actions we have taken to protect our natural resources:
- For every acre of land we plant in vineyards, we set aside one acre to be preserved as natural wildlife habitat.
- When we expanded our winery, we chose to transplant a row of 13 mature redwood trees rather than cut them down.
- We are focused on continuous improvement. For example, we capture and reuse rainwater. Currently 80% of wastewater is reused.
- We are currently working to leave a lighter footprint through our packaging, so we are exploring new components that use less glass per bottle, recycled materials for our labels and shippers, and recyclable capsules.
HONOR THE PEOPLE BEHIND THE WINE.
Our viticulturalist Jim Collins is a passionate steward whose reverence for the land has always been part of his family values. "I was raised in a family where farming and ranching were in our blood, going all the way back through the generations to Ireland," says Jim. "Being out in the vineyard every day, in the same place that Andrew Frei was growing grapes back in 1890, is truly an honor."
ENJOY!
By choosing Frei Brothers Reserve, you are enjoying wines of the highest quality. Know that we are doing our part to protect natural resources and continue our sustainability efforts. We want Frei Brothers Reserve wines to be a reflection of our way of life-and a joy to drink.
