In the Vineyard with Jim Collins In the Vineyard with Jim Collins
When you spend a lifetime working with the land, as Jim Collins has, you learn how important a sense of place is to a wine. As the man in charge of Frei Brothers Reserve's vineyards, Jim's passion for Sonoma County's diverse growing regions make our wines distinctive.
As a native Californian, living and ranching in the coastal hills, Jim developed a special sense of California's climate, landscape and capacity to produce world-class wines. Today, he stays close to the land, keeping a watchful eye over our grapes and working closely with our winemakers to bring the terroir of each vineyard into every bottle of Frei Brothers Reserve.
"I was raised in a family where farming and ranching were in our blood, going all the way back through the generations to Ireland," says Jim. "Being out in the vineyard every day, in the same place that Andrew Frei was growing grapes back in 1890, is truly an honor."
Jim embodies our passion for the land, enabling us to craft wines that truly reveal the best of what each varietal has to offer.
